Cartier creates epic ad to celebrate 165-year heritage
06 Mar 2012 | by Daniel Farey-Jones
. The inspiration for the film was a clear brief from Cartier marketing director Corinne Delattre asking how can we ...
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Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
parents to buy Huggies. "The campaign will be delivered across varied marketing platforms ...
Hornby brings out first TV ad in three years
12 Dec 2011 | by Sara Kimberley
, including 'Hugo', 'Happy Feet 2', 'Puss In Boots' and 'Alvin The Chipmunks'. Nat Southworth, marketing ...
Sexual imagery in outdoor ad cleared by watchdog
02 Nov 2011 | by Sophie Maden
are embracing in an overtly sexual way. In this case P G Prestige Products, which handled the marketing ...
Sliderobes switches TV spend from ITV to C4
06 Sep 2011 | by John Reynolds
, and its digital channels, like E4 More4. Niamh Taylor, head of marketing at Sliderobes, said: "We have ... channels. "By advertising solely with Channel 4 we will be reaching our core target market nationwide which we feel is essential for Sliderobes to become a market leader." ...
Canon showcases creativity in pan-Euro campaign
24 Aug 2011 | by Sarah Shearman
Canon is launching a pan-European marketing campaign shot with Canon EOS System technology
Castrol launches ad funded film starring Cristiano Ronaldo
09 Aug 2011 | by Sara Kimberley
in Madrid, Spain, in September before being broadcast on TV channels in 15 key markets for Castrol including ...
Argos to launch series of ads tailored to ITV programming
28 Jul 2011 | by Maisie McCabe
Fitzpatrick, the head of brand marketing at Argos, said: "This is a first for ITV, so it s very exciting ... clients to maximise innovation in order to achieve their marketing aims." A spokeswoman for ITV ...
Sony parodies 'balls' ad in Wimbledon campaign
15 Jun 2011 | by Matt Williams
as a range of Sony 3D products. Matt Coombe, the general manager of brand marketing at Sony UK, said ...
TV ad to encourage people to smoke outside
23 May 2011 | by Sara Kimberley
, said: "Building on previous work with Smokefree South West, we ve developed a fully integrated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
