18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...
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Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...
BETC London wins global project for Samsung Smart TV
16 Apr 2012 | by Daniel Farey-Jones
in some markets, according to agency chief executive Matthew Charlton. Jinny Jung, marketing director ...
WCRS lands Safestore advertising account
12 Apr 2012 | by Katherine Levy
WCRS won the creative business after a competitive pitch against Leagas Delaney and the marketing ... and marketing at Safestore, said: "We saw an extremely strong set of pitch proposals, but the strategic rigour ... services director at WCRS, said: "Working with Safestore is one of those rare opportunities - a market ...
DraftFCB scoops LighterLife creative
16 Feb 2012 | by Sara Kimberley
as the brand looks to gain a foothold in the crowded weight-loss market against competitors such as Weight ...
Krow wins pan-European Le Creuset account
09 Feb 2012 | by Sara Kimberley
The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...
Euro RSCG beats two to Ideal Standard European ad brief
19 Jan 2012 | by Matt Williams
, which kicked off in August last year, was led by Ideal Standard's chief marketing officer, Kerris Bright ... , hired Bright as its first chief marketing officer in February last year. Before that, she was the head of global marketing at British Airways and the chief marketing officer at AkzoNobel, where she worked ...
Start-up Green Cave People joins B&Q ad roster
19 Jan 2012 | by Matt Williams
the message at the heart of its marketing communications in 2012. B Q spends around 55 million ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
