's marketing communications director, said: "With the experience of an exceptionally talented team, Leo Burnett ...
Harveys called the pitch, which was handled by the AAR, as part of a move to develop more creative and planning-led advertising in the face of competition from rivals, such as DFS with its 87m marketing budget In the past, Harveys has worked with the production company Velvet on the idents for its sponsorship ...
The split follows the departure of the Rimmell global marketing director, Isabelle Regis. Laird+Partners, which handles the bulk of the ad business for Rimmel s parent company Coty, picked up the account without a pitch. It had previously pitched against JWT in 2009 for the account, but was unsuccessful ...
as a range of Sony 3D products. Matt Coombe, the general manager of brand marketing at Sony UK, said ...
's Luce ovens. The account will cover key markets including the UK, Russia and Italy, where the company ... integrated into human society. Indesit's pan-European ad review follows its media pitch at the end of last ...
was responsible for the launch of a major integrated campaign called "let's colour", which sent Dulux products ... of marketing for decorative paints at AkzoNobel, which owns ICI Paints and the Dulux brand, said: "I'm hugely ...
, said: "Building on previous work with Smokefree South West, we ve developed a fully integrated ...
full tender could be released to the market in the next month. A media review would follow ...
and are being supported by press and radio. Richard Bateson, marketing director for Camelot, said: "Research ...
The agency won the business after a pitch and will now be responsible for launching an integrated ad campaign to help raise awareness of the brand in the UK market. The campaign, which is expected ... , as well as provide them with a better night's sleep. Previously, Dormeo rolled out its marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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