to remove filters18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...
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Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
marketing of their products and who embrace and encourage the creative work produced by their agencies ... ." The trophy will be presented in Cannes to Bruce McColl, chief marketing officer at Mars, during the Film, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
BETC London wins global project for Samsung Smart TV
16 Apr 2012 | by Daniel Farey-Jones
in some markets, according to agency chief executive Matthew Charlton. Jinny Jung, marketing director ...
WCRS lands Safestore advertising account
12 Apr 2012 | by Katherine Levy
WCRS won the creative business after a competitive pitch against Leagas Delaney and the marketing ... and marketing at Safestore, said: "We saw an extremely strong set of pitch proposals, but the strategic rigour ... services director at WCRS, said: "Working with Safestore is one of those rare opportunities - a market ...
Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
parents to buy Huggies. "The campaign will be delivered across varied marketing platforms ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
Cartier creates epic ad to celebrate 165-year heritage
06 Mar 2012 | by Daniel Farey-Jones
. The inspiration for the film was a clear brief from Cartier marketing director Corinne Delattre asking how can we ...
DraftFCB scoops LighterLife creative
16 Feb 2012 | by Sara Kimberley
as the brand looks to gain a foothold in the crowded weight-loss market against competitors such as Weight ...
Krow wins pan-European Le Creuset account
09 Feb 2012 | by Sara Kimberley
The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
