25 Jan 2012
| by Anne Cassidy
The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency, for the Honda executions "sweetcorn", "lightbulb" and "fish".
W+K had previously picked up the top award for its work for Nike in 2006 and Honda in 2009 .
The 20,000 cash prize was presented ...
24 Jan 2012
| by Katherine Levy
to service the business.
Joel Ewanick, the GM Vice President and global chief marketing officer, led the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ...
to deliver integrated and specialist media and digital communications services on a global scale. We ...
10 Jan 2012
| by Sara Kimberley
, senior marketing manager of totaljobs.com, said: "With the help of a humorous character, the ads ...
."
Craig Miller, creative director at VCCP, said: "It's tough to find a job in today s market, and the last ...
04 Jan 2012
| by Sara Kimberley
was judged by the Autoglass marketing team.
Tim Craig was the creative director on the ad, working alongside creative Ben Fairman. Outlook was the production company.
David Meliveo, marketing director ...
20 Dec 2011
| by Sara Kimberley
Great Unknown' pan-European marketing campaign, which launched earlier this year. It follows the online ...
14 Dec 2011
| by Sara Kimberley
buying is being handled by Zenithmedia.
The drive is part of a wider marketing campaign from 118 118 ...
01 Dec 2011
| by Matt Williams
DCH picked up the work without a pitch, and will now oversee all of the car company's integrated advertising, creating campaigns to promote both existing models and new launches.
Alfa Romeo, which spends ...
.
DCH's first work for Chrysler will be to raise awareness of the brand through a new integrated ...
01 Dec 2011
The next in the long line of cruise ship pitches is due to take place later this month. With P O and Royal Caribbean having already reviewed their advertising this year, Carnival Cruises is holding pitches for its ad account as it looks to expand in the UK market. The company has shortlisted Karmarama, M C ...
03 Nov 2011
| by Anne Cassidy
to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market.....
The appointed ad agency will be the company s strategic partner for all of its markets worldwide. The company ...
markets.
The first of its high-end sports cars, the MP4-12C, launched earlier this year with a target ...
hired Greg Levine to the position of sales and marketing director. He joined from Audi, where he ...
19 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
The ASA has banned a radio ad and direct marketing material for Shell, which misleading claimed...of the products benefits.
Marketing revealed yesterday that Sainsbury's has lodged a complaint with the ASA ...