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DDB takes emotional approach for new VW Polo campaign

14 May 2012 | by Loulla-Mae Eleftheriou-Smith

warehouse, using the strapline "Tough. Beautiful. Polo." Rod McLeod, head of marketing at Volkswagen ...

Autoglass launches TV campaign pushing online booking

16 Apr 2012 | by Matthew Chapman

-house talent show. David Meliveo, marketing director at Autoglass, said: "Technology is transforming the way ...

Totaljobs.com introduces Mr Luck

10 Jan 2012 | by Sara Kimberley

, senior marketing manager of totaljobs.com, said: "With the help of a humorous character, the ads ... ." Craig Miller, creative director at VCCP, said: "It's tough to find a job in today s market, and the last ...

Auto Trader launches £2.5m ad campaign

04 Jul 2011 | by Oliver Luft

. Matt Thompson, marketing director at Auto Trader, said: "Our New Cars site has already become one ...

Ford drives Focus launch with £4m campaign

29 Mar 2011 | by Daniel Farey-Jones

radio network. Jo Lyall, head of integration and partnerships at Mindshare, said: "This partnership is a fantastic demonstration of a new marketing model around sharable content, that sees content ...

Kylie Minogue fronts new Lexus campaign

22 Feb 2011 | by Mark Banham

the CT 200h is a revolutionary vehicle, bringing full hybrid technology to the luxury compact market ... of 2010 Lexus announced it would focus its global marketing around the theme of "progressive luxury" ...

Land Rover plays with clay in new TV ad

04 Jan 2011 | by Sara Kimberley

to encapsulate this in a leading-edge global campaign." Graham Lang, Land Rover's global integrated creative director, said: "Trying to stand out in the automotive market place is always a challenge, but to stand out ...

Volvo gets naughty with new ad campaign

08 Oct 2010 | by Sara Kimberley

The second phase of the global drive will span TV, digital, print and outdoor. The ads play off Volvo s "responsible" reputation, by showing daredevil stunts using the car as it looks to compete against rival cars in the market, including the BMW 3 Series, Audi A4 and the Mercedes C-Class. Created ...

Renault introduces Claude the 'joie' expert

06 Aug 2010 | by Jacob Mathias

M ganes, to the dull Gisburn, where there are none. Phil York, Renault UK marketing director, said ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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