Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...
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DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
warehouse, using the strapline "Tough. Beautiful. Polo." Rod McLeod, head of marketing at Volkswagen ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
-house talent show. David Meliveo, marketing director at Autoglass, said: "Technology is transforming the way ...
Nissan launches first short film
30 Mar 2012 | by Sara Kimberley
's efforts to ramp up its advertising in emerging markets. Last year, Bollywood fans were given ...
W+K Honda campaign lands top Anna award
25 Jan 2012 | by Anne Cassidy
The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency, for the Honda executions "sweetcorn", "lightbulb" and "fish". W+K had previously picked up the top award for its work for Nike in 2006 and Honda in 2009 . The 20,000 cash prize was presented ...
Totaljobs.com introduces Mr Luck
10 Jan 2012 | by Sara Kimberley
, senior marketing manager of totaljobs.com, said: "With the help of a humorous character, the ads ... ." Craig Miller, creative director at VCCP, said: "It's tough to find a job in today s market, and the last ...
Autoglass casts Facebook competition winner in TV ad
04 Jan 2012 | by Sara Kimberley
was judged by the Autoglass marketing team. Tim Craig was the creative director on the ad, working alongside creative Ben Fairman. Outlook was the production company. David Meliveo, marketing director ...
Honda launches interactive online film for 2012 Civic
20 Dec 2011 | by Sara Kimberley
Great Unknown' pan-European marketing campaign, which launched earlier this year. It follows the online ...
118 118 launches fleet of free cabs for London revellers
14 Dec 2011 | by Sara Kimberley
buying is being handled by Zenithmedia. The drive is part of a wider marketing campaign from 118 118 ...
Shell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The ASA has banned a radio ad and direct marketing material for Shell, which misleading claimed...of the products benefits. Marketing revealed yesterday that Sainsbury's has lodged a complaint with the ASA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
