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SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...
picked up the 32 million integrated Saga account after an internal review. Saga had previously worked ... s marketing director, Michael Cutbill, was formerly the marketing director for financial services at Saga. ...
The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account in 2009 after a pitch against Manning Gottlieb and OMD International, which held the UK and European ...
Honda has hired LBi to revamp its online activity across major markets in Europe.
and marketing director at McLaren Automotive, said: "As our business operations mature, so must our brand. I am ...
as the hub for the distribution and implementation of the campaign into other markets, which will include ...
of our overall marketing communications strategy to make the brand more relevant and appealing to a new ...
rise in the next year. Suzuki's marketing in the past few years have included promotions for Suzuki ... registrations during 2010. In comparison, fellow Japanese brand Nissan grew its share of the new car market ...
to service the business. Joel Ewanick, the GM Vice President and global chief marketing officer, led the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ... to deliver integrated and specialist media and digital communications services on a global scale. We ...
DCH picked up the work without a pitch, and will now oversee all of the car company's integrated advertising, creating campaigns to promote both existing models and new launches. Alfa Romeo, which spends ... . DCH's first work for Chrysler will be to raise awareness of the brand through a new integrated ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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