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Auto Trader launches £2.5m ad campaign

. Matt Thompson, marketing director at Auto Trader, said: "Our New Cars site has already become one ...

Vizeum lands consolidated £23m BMW media account

markets France and Germany. The UK media review followed a review of its creative arrangements last ... Partners Andrews Aldridge, also part of Engine, to its direct marketing business. WCRS has held the ad ...

Vauxhall turns competition winner's design into billboard

the Paintshop Studio, onto a JCDecaux 96-sheet in London's Old Street. Peter Hope, marketing director ...

Yamaha bikes "choose their own riders" in new ad

: Client: India Yamaha Motors Limited National business head: Roy Kurian Senior manager marketing ...

Porsche kicks off digital agency hunt

marketing campaign....Agencies have been contacted directly by Porsche's marketing department and initial meetings ... to the market earlier this year. Porsche has previously shied away from investing in digital advertising activity, instead focusing the bulk of its marketing budget on press and direct marketing campaigns. ...

RAC picks Rapier for £7m DM and digital

marketing and digital business....appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ...

Saab puts £70m global ad task up for pitch

ads that can be adapted to local markets. However, the review process could be delayed following ... ,300 vehicles but problems with suppliers are reported to remain. Saab s last major global marketing push ... the brand s heritage and associate the marquee with good design. The campaign was the first marketing push ...

Close-Up: Why Skoda Puzzle takes TV idents to a whole new level

's essentially an 11-week game that's been integrated with lots of different media channels. We developed a ... to encourage integrated thinking and accommodate complicated, multi-channel campaign development that utilised ... and integration at Fallon. ...

Agencies line up for Renault digital pitch

The car manufacturer has issued an RFI to a number of agencies as it looks to ramp up its online marketing activity, as well as its customer relationship management. Agencies have until the beginning ... be charged with adapting and developing Renault s global digital campaigns for the UK market, which ...

VW injects destruction into pick-up campaign

Volkswagen is rolling out an integrated campaign for the launch of its new Amarok pick-up vehicle...As part of the campaign, created by Iris, four Amarok vehicles were used to pull down a 67-metre steel chimney, weighing 140 tonnes, yesterday. Footage from the stunt, which was devised to demonstrate the vehicle s "intelligent use of power", will be used in forthcoming marketing activity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.