04 Jul 2011
| by Oliver Luft
.
Matt Thompson, marketing director at Auto Trader, said: "Our New Cars site has already become one ...
30 Jun 2011
| by Katherine Levy
markets France and Germany.
The UK media review followed a review of its creative arrangements last ...
Partners Andrews Aldridge, also part of Engine, to its direct marketing business. WCRS has held the ad ...
24 Jun 2011
| by Maisie McCabe
the Paintshop Studio, onto a JCDecaux 96-sheet in London's Old Street.
Peter Hope, marketing director ...
26 May 2011
| by Jagadeesh Krishnamurthy
: Client: India Yamaha Motors Limited
National business head: Roy Kurian
Senior manager marketing ...
26 May 2011
| by Campaign staff
marketing campaign....Agencies have been contacted directly by Porsche's marketing department and initial meetings ...
to the market earlier this year.
Porsche has previously shied away from investing in digital advertising activity, instead focusing the bulk of its marketing budget on press and direct marketing campaigns. ...
26 May 2011
| by Sara Kimberley
marketing and digital business....appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ...
26 May 2011
| by Anne Cassidy
ads that can be adapted to local markets.
However, the review process could be delayed following ...
,300 vehicles but problems with suppliers are reported to remain.
Saab s last major global marketing push ...
the brand s heritage and associate the marquee with good design. The campaign was the first marketing push ...
13 May 2011
's essentially an 11-week game that's been integrated with lots of different media channels.
We developed a ...
to encourage integrated thinking and accommodate complicated, multi-channel campaign development that utilised ...
and integration at Fallon. ...
12 May 2011
| by Matt Williams
The car manufacturer has issued an RFI to a number of agencies as it looks to ramp up its online marketing activity, as well as its customer relationship management.
Agencies have until the beginning ...
be charged with adapting and developing Renault s global digital campaigns for the UK market, which ...
06 May 2011
| by Sarah Shearman
Volkswagen is rolling out an integrated campaign for the launch of its new Amarok pick-up vehicle...As part of the campaign, created by Iris, four Amarok vehicles were used to pull down a 67-metre steel chimney, weighing 140 tonnes, yesterday.
Footage from the stunt, which was devised to demonstrate the vehicle s "intelligent use of power", will be used in forthcoming marketing activity ...