DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
warehouse, using the strapline "Tough. Beautiful. Polo." Rod McLeod, head of marketing at Volkswagen ...
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SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
picked up the 32 million integrated Saga account after an internal review. Saga had previously worked ... s marketing director, Michael Cutbill, was formerly the marketing director for financial services at Saga. ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account in 2009 after a pitch against Manning Gottlieb and OMD International, which held the UK and European ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
-house talent show. David Meliveo, marketing director at Autoglass, said: "Technology is transforming the way ...
Honda hands online relaunch brief to LBi
12 Apr 2012 | by Ian Darby
Honda has hired LBi to revamp its online activity across major markets in Europe.
Nissan launches first short film
30 Mar 2012 | by Sara Kimberley
's efforts to ramp up its advertising in emerging markets. Last year, Bollywood fans were given ...
VCCP wins global McLaren ad brief
29 Mar 2012 | by Jeremy Lee
and marketing director at McLaren Automotive, said: "As our business operations mature, so must our brand. I am ...
Omnicom and IPG form JV to service $1bn global Chevy account
27 Mar 2012 | by Anne Cassidy
and global chief marketing officer, said: "This is the first time that two large marketing communications ... , with a portion used to take advantage of key global marketing opportunities and strengthen the focus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
