25 Jun 2010
| by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ...
integrity.
The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ...
, the production mechanism, tools and technologies used and activation in market means the playing field ...
25 Jun 2010
| by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...'s essentially a direct marketer's approach applied to the eradication of poverty.
Central to her approach ...
of practice - testing, incentives, controls and so forth - was often seen by marketers as direct marketing ...
promising routes to end world hunger.
Duflo has discovered what most direct marketers instinctively ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
Don't look now, but the wheels for the next era for digital marketing are already in motion. A ...
Graph, a new suite of application programming interfaces and tools that enable brands to integrate ...
for brands to create compelling social experiences. We've identified three types: marketing, shopping ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
).
Of course, our digitally fuelled landscape means that we can apply this type of thinking to marketing. Over ...
's going to gain traction and spawn the birth of the next big thing (I know it's not marketing but "Charlie ...
?
It sounds a whole lot like "integration" to us. Which is why we're not planning to throw the baby out ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
meeting points, often defined in time such as special events or guerrilla marketing moments. In recent ...
.
As technology and communication are integrated parts of everyday life, brands now have access to people in a ...
25 Jun 2010
| by Martin Bailie, glue Isobar
and channels to market has meant a growing two billion people around the world are connected to each other ...
. Consequently, everyone's a marketer because everyone has an audience. So it follows that interest-based niches are the new mass and marketing control is decentralised.
If this is the new normal, what's next? Well ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
that the Christmas number one would be a year-old track marketed from the bedroom of a faceless couple in Essex ...
to the cosy world of marketing, where a vast industry has spawned, interrupting people's daily lives ...
".
It's not that people are switching off from marketing, it's that they are taking it into their own ...
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
advertising from direct marketing had all but disappeared. Now, the line is back, but as a line drawn ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
is the founder and managing director, Howard Scott is the digital marketing director and Mark Johnson ...
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