to remove filtersBurger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
Burger King has called a review of its direct marketing account....follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May ...
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Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK..., the company's sales and marketing director, is expected to oversee the review, having joined the company in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
CNN opens the world's first 'CNN Cafe' in Seoul
20 Sep 2011 | by Staff
featuring cnn.com and cnngo.com. The new marketing initiative is due to the growing number of self ...
Laurence Green: Fast-food nation shows a healthy appetite for product
01 Sep 2011 | by Laurence Green
, importance to marketeers: a culture that still lionises great product and great service. Right now, New ...
Burger King hands £12m UK advertising to CHI
18 Aug 2011 | by Anne Cassidy
McDonald s marketing director Jo Blundell, who joined Burger King in May, kicked off in April. UK and US ...
Flourish picks up Wimpy social media account
09 Jun 2011 | by Sara Kimberley
, including the promotional marketing agency The Kitchen London. Clare Starling, the Wimpy UK marketing ...
Focusadvertising picks-up Domino's and Wendy's in Dubai
25 Apr 2011 | by Ed Owen
the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ... and creativity in handling the various markets," he said. Domino's launched a Reggae Reggae Sauce pizza ...
McDonald's hands Olympics sponsorship brief to Burnett
10 Feb 2011 | by Sara Kimberley
activation and sponsorship. The restaurant group works with a number of other agencies in local markets ... in one of its ads. Jo Webster, the McDonald's UK head of marketing, said: "It is important ... for local market variations." ...
'It's all good' brings McCain back from the brink
21 Jan 2011
, the company had never thought it necessary to communicate with its market other than through its advertising ... ." Vermont knew action had to be taken - and fast. The entire marketing team and some directors were pulled ... reminder of how vulnerable McCain's marketing plans are to supplies of its raw material. It ...
Starbucks partners with Tata for India launch
14 Jan 2011 | by Magz Osborne
localisation might fail to appeal to a new market. Schultz said that catering to local tastes has been a ... shopper and retail marketing director at Leo Burnett Asia Pacific, agrees that local insight is key to success in a high velocity market like India. Brands need to "create sufficient likeminded principles ...
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