Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
", in an integrated campaign supporting its sponsorship of Euro 2012.
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
the quintessentially English sense of humour". Darren Morris, marketing director, added: " The key job of 'Fan ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
entertainment news, popular culture and content at www.pepsipulse.com . Pepsi will integrate a series ... , chief marketing officer at Pepsi Beverages Company, said: "Pepsi has a rich history of inspiring fans ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
PG Tips launches Easter ad
05 Apr 2012 | by Sara Kimberley
range' in unison with the eaglets. The TV ad will be supported by print and radio, customer marketing ...
Cheestrings takes Spaghetti variant to TV
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed by Jon Greenhalgh. Debs Carter, marketing director at WKD, said: "There is often a lot of expectation ... of the higher-spending brands." Big Communications is part of Mission Marketing Group and is based ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
.battleofthebreakfasts.co.uk . Ronnie Parry, marketing director at Cereal Partners, said: "Breakfast cereals have been a cornerstone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
