Krispy Kreme to run first above-the-line work
22 Sep 2010 | by Daniel Farey-Jones
, the company has relied on point of sale, digital and PR activity. Katie de Souza, head of marketing ...
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M&C Saatchi produces movie to promote Havana Club
06 Jul 2011 | by Ben Bold
, Havana Club's international marketing director, said: "Havana Club is known as the genuine inheritor ... natural platform to talk about the brand across many markets and through these seven short movies ... Club rum. He said: "Producing a film offers far wider marketing opportunities. It allowed us to use ...
Marmite introduces spoof products in print and poster campaign
26 Feb 2010 | by Matt Williams
whether they "love it or hate it". Activity will be supported by direct marketing and sales promotions ... and hate reactions displayed on digital screens in the station. Tom Denyard, Marmite marketing director ...
Watchdog bans Ogilvy formula milk ads
22 Jul 2009 | by Hadassah Nymark
follow-on milk, which claimed to be superior to all other formulas on the market. ...
Regulator bans "sacrilegious" ice-cream ad
01 Jul 2009 | by Hadassah Nymark
vocations where celibacy is integral to their calling. The advertiser said the ad was intended as a tongue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
