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of an integrated campaign designed to help the classic brand resonate with younger teenagers....prove Wagon Wheels are filed with "Martian mallow". Simon King, head of marketing at Burton's Biscuit ...
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
Work Club to handle the digital marketing activity....the 18- to 35-year-old market, the key demographic for the brand. Strongbow introduced the Gold branding in February 2007 to target the overseas market. It is currently only available in Italy ... of the drink. Heineken is significantly stepping up its digital marketing and recently signed a major ad ...
you like it'. This is the first ad by JWT London since it picked up the integrated accounts ...
?", and "Accidentally replied to all?" Katie De Souza, head of marketing at Krispy Kreme UK, said the campaign ...
in children. Kellogg said in its defence that the cereal was aimed at young adults and was marketed through ... , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
Warburtons, the bakery brand, is launching an £8.2m marketing campaign created by Rainey Kelly...-store shopper marketing activity. Media buying is handled by Mindshare. The campaign targets families ... 's also the nation's best-tasting bread." Last week, Warburtons parted company with its marketing ...
viewers and a 10.5% share for its sixth series. Zoe Howorth, market activation director at Coca-Cola GB ...
's, the market leaders in the standard blend Scotch whisky market. Grant's, the third-largest brand in the market, wants to drive brand advocacy through digital platforms and social media to create "a committed ... .com, Facebook and Twitter, and encompass the European, US and Latin American markets. Diageo, which owns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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