Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.
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Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ... of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
's customer relationship marketing strategy, working across all digital platforms, from point of sale to events, social mobile and online. Until now, Hendrick's Gin's marketing activity has been largely experiential. In January, the brand kicked off an "adventure-themed" marketing campaign , giving consumers ...
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
A contest between six direct marketing creative directors to champion their favourite piece...in sales. Evangelou said: "This is more than direct marketing. There was no call to action there, but a ...
Agencies line up for Birds Eye account
17 Nov 2011 | by Sara Kimberley
agency Carat. The appointed agency will be expected to work across direct marketing, digital and experiential marketing. In September, Birds Eye called a review of its digital business, held by Glue Isobar, but has widened its search to include direct marketing and experiential activity. Birds Eye s current ...
Starbucks launches pitch for CRM activity
06 Oct 2011 | by Sara Kimberley
Starbucks is looking for an agency to handle its customer relationship marketing account in the UK....as it battled to retain market share. The pitch comes as Starbucks faces increased competition from rivals ...
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
Gabriele Muccino. Jason Maling, the marketing director at Miller Brands, said: "Peroni Nastro Azzurro ...
The Red Brick Road lands Rémy Martin
28 Jul 2011 | by Campaign staff
Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ... 2008. James Stocker, the marketing controller of First Drinks, said: "The Red Brick Road showed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
