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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...

VCCP wins Laithwaites advertising account

17 May 2012 | by Jeremy Lee

traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ... , is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group, joined Laithwaites as its marketing director. Roberts replaced Georgina Hewitt, who left last year ...

Ketel One in search for creative agency

17 May 2012 | by Jeremy Lee

in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...

Mars named Cannes Advertiser of the Year

03 May 2012 | by Daniel Farey-Jones

marketing of their products and who embrace and encourage the creative work produced by their agencies ... ." The trophy will be presented in Cannes to Bruce McColl, chief marketing officer at Mars, during the Film, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...

VCCP lands £25 million Muller ad account

03 May 2012 | by Jeremy Lee

. The marketing director, Lee Rolston, and chief executive, Gharry Eccles, left the business soon after ... . He joined from Lactalis-Nestle, where he had been the marketing director of the chilled division ...

Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

Pepsi consolidates UK media into OMD

19 Apr 2012 | by Maisie McCabe

for it in some Asian markets including India. The UK media consolidation follows last week's news that Pepsi ...

Warburtons calls £8m ad review

19 Apr 2012 | by Jeremy Lee

split with its marketing director, Richard Hayes, who left after nearly five years. In April last year, Megan Harrison was hired in the number-two marketing role. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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