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The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand ... an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising ...
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ... , is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group, joined Laithwaites as its marketing director. Roberts replaced Georgina Hewitt, who left last year ...
in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...
. The marketing director, Lee Rolston, and chief executive, Gharry Eccles, left the business soon after ... . He joined from Lactalis-Nestle, where he had been the marketing director of the chilled division ...
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
for it in some Asian markets including India. The UK media consolidation follows last week's news that Pepsi ...
split with its marketing director, Richard Hayes, who left after nearly five years. In April last year, Megan Harrison was hired in the number-two marketing role. ...
Nexus/h will handle Baskin Robbins integrated ad account and media activity. The agency ... , and will also span outdoor and in-store marketing channels. Giorgio Benza, the marketing manager for Europe at Baskin Robbins, said: "Marketing campaign activity will be very event- and theme-orientated, reflecting ...
and Quaker Oats last teamed up in a marketing drive in 2006 for an online breakfast promotion. The campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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