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Marketing spend to increase in 2012, indicates survey

A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...

Teens seek curbs over alcohol ads

. The group said that it was the biggest study of young people's views on alcohol marketing. Don Shenker, its chief executive, said: "If one of the aims of alcohol marketing regulations is to protect children ... " by Labour after the Department of Health launched a three-year marketing strategy for its Change4Life brand ...

New business leagues (23 September 2011)

Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins during the year ...

UK adspend returns to double digit growth

stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Pick & Turkey league (24 Sep 2010)

appeal advertising your local Indian restaurant but a global chain wanting to take market share from ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.