A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.
Gatorade, the Pepsi-owned sports drink brand, has appointed Iris to its UK integrated advertising account.
Matt Williams is a little distressed by Kindred's "Make mine milk" campaign for the Milk Marketing Forum:
Warburtons, the UK bread brand, is reviewing its below-the-line arrangements.
TMW has created a direct and digital campaign for Unilever's Bertolli spread, based on the theme 'Passion makes perfect', with the aim of increasing awareness of the product and loyalty among core buyers.
LONDON - This Water has dropped Hurrell Moseley Dawson & Grimmer (HMDG) ahead of its first TV ad, which is part of its biggest above-the-line campaign since its launch in 2007.
Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message.
LONDON - Sprite is rolling out its first ever global marketing campaign, but opts to forgo launching any activity in the UK.
LONDON - The organic industry is preparing to launch its first marketing campaign in an effort to help drive sales and raise awareness of the benefits of organic products.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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