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Kronenbourg 1664 calls ad review

05 Mar 2012 | by Daniel Farey-Jones

. In June last year Sarah Warby, who was responsible for Kronenbourg as marketing director of Heineken ...

Twinings to build on Gets You Back To You campaign

29 Feb 2012 | by Ed Owen

for Sunday (4 March). Sean Summers, Twinings marketing director, said: "The message, that busy women ...

Clarence thinks of home in latest Birds Eye ad

28 Feb 2012 | by Ed Owen

versions of Clarence in August last year . Birds Eye appointed Live Breathe to its direct marketing account in January . Credits Marketing director: Margaret Jobling Creative agency: AMV BBDO ...

MEC to lead digital strategy for Volvic

23 Feb 2012 | by Maisie McCabe

Kelly Campbell Roalfe/Y R, to ensure the brand's digital activity is integrated with its overall marketing strategy. Sophie Brooks, the senior brand manager, Volvic, said: "MEC's expertise ...

Virgin Group hires Saatchi & Saatchi for water launch

23 Feb 2012 | by Anne Cassidy

will market, sell and service water products, including home water dispensers and office water coolers ... . ?Its subsidiary Virgin Drinks went on to market the cola as well as alcohol brands. ...

Mission Foods calls pitch for UK account

23 Feb 2012 | by Anne Cassidy

-led integrated marketing campaign. ... The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ...

Tiger beer kicks off global advertising review

23 Feb 2012 | by Sara Kimberley

. The integrated agency Exposure has worked on Tiger s UK digital, promotional and experiential marketing account ... the integrated account in Singapore, which also includes sponsorship, while Y R handles the regional ad account ...

Arena Media wins Estrella Damm account

20 Feb 2012 | by Nick Batten

and swimming . Chris Lewis, marketing director at Wells and Young's, said: "Estrella Damm has real momentum ... in Barcelona, so the team can provide great insight and experience to the UK market." Pedro Avery, chief ... of their target market gave Wells and Young's the confidence that we were the right partner to drive future sales ...

Brave picks up el Jimador tequila

20 Feb 2012 | by Maisie McCabe

Brave's pitch idea will underpin all of el Jimador's brand communications as well as its integrated marketing plan for 2012, which will include an ad campaign to launch mid-year. El Jimador claims to be the number one selling tequila in Mexico and its tequilas are produced and estate bottled ...

Karmarama picks up Kerrygold brief

16 Feb 2012 | by Anne Cassidy

. The latest pitch, which kicked off in September last year, was led by Alastair Jackson, the marketing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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