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MediaVest retains £4m Tetley media

09 Feb 2012 | by Katherine Levy

in September last year as the vice-president of marketing for UK, Ireland and South Africa, led the review ...

Brown-Forman seeks shop for global vodka ad briefs

09 Feb 2012 | by Anne Cassidy

, Canadian Mist and Woodford Reserve bourbon. Brown-Forman plans to push Maximus in markets outside ...

Krow wins pan-European Le Creuset account

09 Feb 2012 | by Sara Kimberley

The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...

Oasis to sponsor ITV2's Celebrity Juice

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

viewers and a 10.5% share for its sixth series. Zoe Howorth, market activation director at Coca-Cola GB ...

The Red Brick Road and Goodstuff net Intersnack brief

02 Feb 2012 | by Jeremy Lee

in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red Brick Road and Goodstuff will work on a major integrated campaign that is due to break this spring ... -Bear featuring an animated version of its teddy bear brand mascot. David Wilson, the head of marketing ...

Crayon nets Grant's global digital task

02 Feb 2012 | by Matthew Chapman

's, the market leaders in the standard blend Scotch whisky market. Grant's, the third-largest brand in the market, wants to drive brand advocacy through digital platforms and social media to create "a committed ... .com, Facebook and Twitter, and encompass the European, US and Latin American markets. Diageo, which owns ...

All about ... Global content deals

02 Feb 2012 | by Alasdair Reid

across many markets. And Sure/Rexona, in particular, has previous. In 2006, the brand funded a 13-part ... structures - with the likes of Group M, VivaKi, Omnicom Media Group and Mediabrands appointing market ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

30 Jan 2012 | by Sara Kimberley

The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV ... Brands remain strong but it s clear that we haven t invested enough in marketing compared with our ...

Razorfish beats rivals to win Lindt global digital business

26 Jan 2012 | by Ian Darby

takeover by Nestle after it recorded organic sales growth of 6 per cent across all markets. The growth ...

Live & Breathe nets Birds Eye DM task

26 Jan 2012 | by Sara Kimberley

Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ... of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...

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