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Big Jubilee Lunch project in TV push

marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott ... affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices for meal plans included any integral store cupboard ingredients, unless it held evidence that most or all ...

ASA raps Lions Gate over 'Abduction' YouTube ad

form. It told Lions Gate that it must make sure future marketing communications addressed to, targeted ...

Salvation Army fights cutbacks with emotional Xmas campaign

marketing agency Watson Phillips Norman (WPN). WPN business director John Eversley said last year ...

Bupa rolls out 'adaptable' insurance campaign

will be supported by direct marketing and digital advertising, all created by OgilvyOne. Media planning and buying has been undertaken by Carat. Sue Moore, marketing and customer development director Bupa Health ... appointed OgilvyOne to handle its digital, direct marketing, experimental, print and press activity last ...

British Red Cross aims hard-hitting ad at Harry Potter fans

in Digital Cinema Media's Odeon cinemas. Fiona Smith, head of marketing and brand development ...

'Direct at its best' helps McCann Erickson to Romania's first Grand Prix

was an example of direct marketing at its best. Schill said: "Rom was an example of an emotional piece of work ...

TV ad to encourage people to smoke outside

, said: "Building on previous work with Smokefree South West, we ve developed a fully integrated ...

ASA launches tongue-in-cheek ad campaign

marketing communications on companies' own websites. In January, the ASA launched a business ... -Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ensures marketing communications, wherever they appear, are legal, decent, honest and truthful. "We ...

St John Ambulance targets cinema goers with interactive film

Jacobson, director of marketing, communications and fundraising at St John Ambulance, said: "First aid ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.