Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... : Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ...
Advertising and media industry in youth opportunities push
20 Mar 2012 | by Daniel Farey-Jones
and video games designers, advertising chief and marketing experts." The initiative is also supported ... Code Worldwide Crayon Creative Marketing Services Cuckoo Design ...
VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
basic mistake can be made. "We have been working for the last 30 years to market the Brecon Beacons ...
Does one regulator add up?
02 Feb 2012 | by Alasdair Reid
at the market in exactly the way that your average consumer does. He says: "I would suggest that ...
Is adland protecting children enough?
27 Oct 2011 | by John Tylee
. "There needs to be complete transparency when it comes to educating parents about marketing techniques ... advocates are lazy marketers. But advertising is a competitive industry and there's always a danger ...
Agencies line up for £6m RSPCA media task
15 Sep 2011 | by Katherine Levy
marketing activity, as the charity is almost solely reliant on donations and legacies. The review, which ...
TfL consolidates £5 million ad account into M&C Saatchi
25 Aug 2011 | by Jeremy Lee
. Miranda Leedham, the head of TfL group marketing communication, said: "The challenge we set agencies ...
Linear commercial TV viewing reaches new high
15 Aug 2011 | by Maisie McCabe
, managing director of commercial TV marketing body Thinkbox, said: "We've been saying for a while ...
Industry expected to oppose referral of TV ad market to Competition Commission
20 Jul 2011 | by Maisie McCabe
that the TV ad market should not be referred to the Competition Commission, as the deadline for the review...In the past, many broadcasters have said they would like a full-scale review of the market, but industry sources suggest that most submissions to the review will say the market is transparent and is working effectively. The Ofcom review of the TV ad market was announced in March, following a report ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
