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RSPCA calls review of £5m DM account

03 May 2012 | by Sara Kimberley

marketing account....The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

National Trust calls review of DM account

26 Apr 2012 | by Sara Kimberley

The National Trust is reviewing its direct marketing account as it looks to consolidate its

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

, marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ... Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...

'Direct at its best' helps McCann Erickson to Romania's first Grand Prix

20 Jun 2011 | by Matt Williams

was an example of direct marketing at its best. Schill said: "Rom was an example of an emotional piece of work ...

Meteorite picks up Scope business

07 Apr 2011 | by Sara Kimberley

Scope, the disability charity, has appointed Meteorite to handle its digital and direct marketing

Royal British Legion kicks off £3m DM pitch

17 Mar 2011 | by Sara Kimberley

in the British Armed Forces, has put its £3 million direct marketing account up for review....'s procurement department. The charity currently works with Tangible on its direct marketing account ...

WPP buys US DM house

09 Dec 2010 | by Ed Owen

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...

Energy Saving Trust hands DM account to SFW

08 Oct 2010 | by Sara Kimberley

-to-business direct marketing account....SFW s first task will be to review the marketing strategy for companies who run a fleet of more ... . Janet Mackechnie, transport marketing manager at Energy Saving Trust, said: "Cutting carbon dioxide ... effectively, and in an engaging way. "SFW is a proven agency in its understanding of direct marketing as a ...

Iris scoops electoral reform integrated brief

30 Sep 2010 | by Sara Kimberley

The agency won the brief after a competitive pitch and will be responsible for an integrated campaign across all media that will encourage people to vote "yes" to an alternative vote system in a referendum planned for May 2011 the first to be held since 1975. Iris, which worked for the Liberal ...

World Vision calls £2 million review

26 Aug 2010 | by Matt Williams

million integrated advertising account....for handling all of the charity's marketing activity, which predominantly consists of DRTV, print and direct marketing work. Meteorite has been the incumbent on the business since 2007. However ... of marketing and fundraising. Media planning and buying for World Vision is handled by Zed Media. The agency ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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