Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...
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Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing ... , the Government will tender for its second framework including market research, communications planning ...
BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
's 'Midsomer Murders' in 2008 . This time, it has pursued greater integration with the programming itself ... on maximising impact through new ways of integration with our programme brands." Nick Radmore, head of marketing for the British Heart Foundation, said working with ITV provides the charity with an innovative ...
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott ... affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices for meal plans included any integral store cupboard ingredients, unless it held evidence that most or all ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
, marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ... Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...
VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
basic mistake can be made. "We have been working for the last 30 years to market the Brecon Beacons ...
BSkyB ad banned for misleading 'just for you' line
22 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
it was not obviously identifiable as a marketing communication. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
in children. Kellogg said in its defence that the cereal was aimed at young adults and was marketed through ... , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
ASA raps Lions Gate over 'Abduction' YouTube ad
18 Jan 2012 | by Sarah Shearman
form. It told Lions Gate that it must make sure future marketing communications addressed to, targeted ...
Greenpeace creates dead bird prints to highlight deep-sea oil drilling dangers
17 Jan 2012 | by Sara Kimberley
s No Surprises . Greenpeace is also sending out individual direct marketing packs with sealed oil prints ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
