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of clients, Unilever's chief marketing officer, Keith Weed, called for marketers to take a longer-term view of their work. "Quarterly capitalism has led to quarterly marketing," he said. "We need to start building for the future." He added that marketing had become too much of a sales machine and needed to refocus ...
lending market." Wonga.com was the largest spender on above-the-line advertising in 2011, with Quickquid.co.uk placed second. MPs claim the payday loan market "exploded" to an estimated 1.9 billion ...
-to-peer marketing. Recent rulings by the Advertising Standards Authority show it has tightened its approach ... 's chairman, in a letter that she "warmly welcomed" the industry's progress. She said peer-to-peer marketing ...
The profitability of UK marketing services agencies nose-dived by more than 50 per cent during...Operating profit fell to 5.4 per cent of revenue from 11.63 per cent in the first half of 2011 compared with the same period in 2010, according to the latest figures from the Marketing Agencies Association. The body, which represents a range of integrated and below-the-line agencies, including Iris ...
. The group said that it was the biggest study of young people's views on alcohol marketing. Don Shenker, its chief executive, said: "If one of the aims of alcohol marketing regulations is to protect children ... " by Labour after the Department of Health launched a three-year marketing strategy for its Change4Life brand ...
of commissioning full-scale market research into the public's views on harm and offence in advertising ...
, managing director of commercial TV marketing body Thinkbox, said: "We've been saying for a while ...
Marketing budgets were revised down for the second successive quarter as doubts over consumers...of companies seeking to protect operating margins in the face of rapidly rising cost pressures. Marketing ... , direct marketing and most markedly in the all other category, which includes PR and events. Main ... decline. Andy Viner, head of media at BDO LLP, said: "The reduction in marketing budgets for the second ...
of informed opinion in the market. "Despite attempts to find an alternative, CRR has been shown ...
will be extended to applying sanctions to service providers as well as marketers..... If the ASA investigates complaints about an ad on an ATVOD-regulated service, it will contact the marketer about potential breaches of the main CAP Code rules and inform the marketer if it is also contacting ... the service provider about potential breaches of appendix rules, and inform the marketer that it has done so ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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