Greenpeace creates dead bird prints to highlight deep-sea oil drilling dangers
17 Jan 2012 | by Sara Kimberley
s No Surprises . Greenpeace is also sending out individual direct marketing packs with sealed oil prints ...
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ASA raps Lions Gate over 'Abduction' YouTube ad
18 Jan 2012 | by Sarah Shearman
form. It told Lions Gate that it must make sure future marketing communications addressed to, targeted ...
Threat of tougher Govt rules on children's ads recedes
12 Jan 2012 | by Our Parliamentary correspondent
-to-peer marketing. Recent rulings by the Advertising Standards Authority show it has tightened its approach ... 's chairman, in a letter that she "warmly welcomed" the industry's progress. She said peer-to-peer marketing ...
The Year Ahead For ... Marketing
12 Jan 2012 | by Gavin Patterson
Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital...long way off. So where, when I consider the future fortunes of UK marketing, are the grounds ... , we all need good marketing more than ever. Marketing drives choice and price competition - so has ... to defend or increase their market share, great marketing can still work its magic on the bottom line ...
Time to Change campaign tackles mental health awkwardness
09 Jan 2012 | by Sara Kimberley
, said: "The aim of our social marketing campaign is to use creative, innovative methods to reach our ...
TMW lands Sue Ryder integrated business
08 Dec 2011 | by Sara Kimberley
by appointing Tullo Marshall Warren to its estimated £2 million integrated business....develop its fundraising and marketing strategy. Agencies that have created campaigns for the charity ...
London Business School issues brief
08 Dec 2011 | by Matt Williams
A brief has been issued to agencies by the AAR, with pitches expected to take place before Christmas. The successful agency will handle a variety of marketing communications for the school ... its marketing. This previously included Gyro, which was appointed in 2007 to promote the MBA ...
Govt invests in ad apprenticeships
08 Dec 2011 | by Jeremy Lee
will combine targeted training with on-the-job work experience in media, digital, direct marketing and creative ... of marketing at the IPA, said: "When almost one million 16- to 24-year-olds are out of work, and when soaring ...
St Luke's and EHS 4D scoop Olympics programme brief
01 Dec 2011 | by Sara Kimberley
, and persuade them to get involved and share their experiences. Daniel Ritterband, the director of marketing ...
Salvation Army fights cutbacks with emotional Xmas campaign
25 Nov 2011 | by Matthew Chapman
marketing agency Watson Phillips Norman (WPN). WPN business director John Eversley said last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
