Work Club scoops Greenpeace brief
02 Feb 2012 | by Anne Cassidy
Greenpeace, the environmental organisation, has hired Work Club to develop an integrated campaign
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FSCS calls pitch for comms planning
09 Feb 2012 | by Katherine Levy
respond by 10 February. Michelle Rajendran, the FSCS marketing manager, is leading the process ...
Does one regulator add up?
02 Feb 2012 | by Alasdair Reid
at the market in exactly the way that your average consumer does. He says: "I would suggest that ...
Govt faces calls to ban cosmetic surgery ads
26 Jan 2012 | by Our Parliamentary correspondent
"many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient". In a ...
ASA raps Lions Gate over 'Abduction' YouTube ad
18 Jan 2012 | by Sarah Shearman
form. It told Lions Gate that it must make sure future marketing communications addressed to, targeted ...
Greenpeace creates dead bird prints to highlight deep-sea oil drilling dangers
17 Jan 2012 | by Sara Kimberley
s No Surprises . Greenpeace is also sending out individual direct marketing packs with sealed oil prints ...
Threat of tougher Govt rules on children's ads recedes
12 Jan 2012 | by Our Parliamentary correspondent
-to-peer marketing. Recent rulings by the Advertising Standards Authority show it has tightened its approach ... 's chairman, in a letter that she "warmly welcomed" the industry's progress. She said peer-to-peer marketing ...
The Year Ahead For ... Marketing
12 Jan 2012 | by Gavin Patterson
Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital...long way off. So where, when I consider the future fortunes of UK marketing, are the grounds ... , we all need good marketing more than ever. Marketing drives choice and price competition - so has ... to defend or increase their market share, great marketing can still work its magic on the bottom line ...
Time to Change campaign tackles mental health awkwardness
09 Jan 2012 | by Sara Kimberley
, said: "The aim of our social marketing campaign is to use creative, innovative methods to reach our ...
TMW lands Sue Ryder integrated business
08 Dec 2011 | by Sara Kimberley
by appointing Tullo Marshall Warren to its estimated £2 million integrated business....develop its fundraising and marketing strategy. Agencies that have created campaigns for the charity ...
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