National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ... marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... hard to imagine today in the light of Thinkbox and Newsworks (formerly the Newspaper Marketing Agency ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
", in an integrated campaign supporting its sponsorship of Euro 2012.
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
the quintessentially English sense of humour". Darren Morris, marketing director, added: " The key job of 'Fan ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...
VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance
25 Apr 2012 | by Daniel Farey-Jones
has produced a cloud-based marketing platform dubbed "Infosys BrandEdge in partnership with Fabric ... ". He suggested it would be wise for marketing services companies to strike alliances with technology ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
