Lee replaces Constantine as MD of Newcast
31 May 2012 | by Katherine Levy
for the agency for 11 years in roles including client services director, new-business and marketing director ...
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M2M lands Paddy Power media task
31 May 2012 | by Katherine Levy
. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ... agencies across international markets as it looks to expand into Europe and beyond. M2M will continue ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
As clients demand truly integrated communications solutions at a cheaper price, media agencies have...criteria are clients looking for? Integration, evaluation and content creation are just three ... across the client's business, and that means in some cases we are also agents of internal integration ... of creative and digital agencies? The desire and drive for agency integration is as strong as ever from a ...
How digital can turn a great story into a super-franchise
31 May 2012
day and each innovative development. Ultimately, through these wholly integrated experiences ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
and integrated. The deadline for entries is 15 June and the awards night is on 24 October. Further information ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... : Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
