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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ... agencies across international markets as it looks to expand into Europe and beyond. M2M will continue ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Lee replaces Constantine as MD of Newcast

31 May 2012 | by Katherine Levy

for the agency for 11 years in roles including client services director, new-business and marketing director ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

of group commercial and marketing director at Johnston Press.

WPP buys into digital data agency Predictys SAS

29 May 2012 | by Matthew Chapman

WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...

Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...

WPP appoints Deborah Kerr to head Team News

24 May 2012 | by Sara Kimberley

as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...

Mysinglefriend.com seeks first ad agency

10 May 2012 | by Jeremy Lee

some changes in the online dating market. In February, Zoosk announced that it was seeking to reduce ...

The Guardian reviews direct marketing account

10 May 2012 | by Sara Kimberley

Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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