Click 
to remove filters
of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...
retracting fractionally (-0.2%), attributed to "a temporary slowdown in marketing services activities ... performance in line with the fourth quarter of 2011", while strong growth in the emerging markets ...
and interactive marketing, direct and promotional marketing, public relations and other communications services ...
2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
However, the WPP network Mindshare continued to close the gap. In the 2011 report, Mindshare was just 15 points shy of OMD's total. Five years ago, it achieved less than half of OMD's total score. Mindshare is challenging OMD in markets such as India and Latin America, and its Tunisian, Turkish ...
The television advertising market is expected to have grown by around 2% in 2011, with the biggest...According to media agencies, the TV ad market is expected to be worth 3.5bn in 2011 ... are speculating that 2011 could end with growth slightly below the market, with 1% to 1.5% tipped, or just over 1 ... the market. Sky Media, which sells ads on BSkyB's channels as well as for partners such as ESPN ...
In last night's episode of 'Young Apprentice', the remaining young contestants were taken to JWT London's office, in order to create a TV ad for a new brand of deodorant aimed at the youth market. The apprentices had to pitch their ideas to Russell Ramsey, executive creative director at JWT London; Tony Quinn ...
predicted that it will not see the 6% growth previously forecast for 2012, instead the market is expected to grow by 5.2%. The UK is predicted to be the ninth fastest-growing market in 2011 behind Russia ... to be the fifth fastest-growing market behind Russia, India, China and Brazil. Russia, India and China ...
of commissioning full-scale market research into the public's views on harm and offence in advertising ...
it predicted in July. This reflects the global downturn and continued depression in the financial markets ... year. The main beneficiary of London 2012 will be the outdoor market, which is expected to grow by 5 ... , said: "In terms of the economic situation, the truth is that this year's UK advertising market hasn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
