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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ... agencies across international markets as it looks to expand into Europe and beyond. M2M will continue ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Lee replaces Constantine as MD of Newcast

31 May 2012 | by Katherine Levy

for the agency for 11 years in roles including client services director, new-business and marketing director ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

of group commercial and marketing director at Johnston Press.

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

As clients demand truly integrated communications solutions at a cheaper price, media agencies have...criteria are clients looking for? Integration, evaluation and content creation are just three ... across the client's business, and that means in some cases we are also agents of internal integration ... of creative and digital agencies? The desire and drive for agency integration is as strong as ever from a ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

whether people will use Shazam if it does not integrate into other apps people are using during TV shows ... says. "Neither seems a good way of doing it. It would be much better to be integrated into a programme app or an EPG app." For now, Fisher won't be drawn on whether Shazam will integrate its ...

How digital can turn a great story into a super-franchise

31 May 2012

day and each innovative development. Ultimately, through these wholly integrated experiences ...

Things we like

31 May 2012

intruded on by tea-swilling giants. According to Adrian Mooney, the vice-president of marketing EMEA ... differentiate" Tetley in the crowded hot-beverages market. We just hope those nostalgic little Tea Folk don ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

. That's an understandable addition to a marketing plan. But that's not how people use Facebook ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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