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Costa Bingo seeks agency for £1.5m ad account

09 Feb 2012 | by Jeremy Lee

It has previously worked with VCCP Blue on a project basis but now handles its advertising in-house. It currently spends its media budget on television advertising. The company is looking at hiring an agency to create brand work and increase its presence in the highly competitive and crowded online bingo market ...

News International picks WPP to handle £28 million ad account

09 Feb 2012 | by Campaign staff

marketing officer at NI, said: "We haven t finalised the brief yet, but we are looking at a closed pitch ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

and advertisers can now create sophisticated, integrated campaigns that effectively masquerade as digital magazines. However, what magazines have that retail brands don't is editorial integrity. People buy ...

Andrew Miller backs Guardian's content to win

09 Feb 2012 | by Ian Darby

at GMG a year before he became chief executive. He says his experience of brands and marketing at FMCG ... with the market. Digital revenues will rise to 45m this year, but will not cover the shortfall. Global reach So GNM must leverage its audience across platforms and markets, which explains why it's committed ...

Things we like

09 Feb 2012 | by Staff

latest promotion, via an e-mail marketing campaign, has to be extremely tempting. Rileys is offering free ...

Is media fairer to women?

09 Feb 2012 | by Alasdair Reid

and persuasiveness are far more likely to pay dividends in a shrinking market than old-style table ...

LateRooms.com livens up hotel offering with romance

07 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Inman. Jessica Reading, director of marketing and user experience, LateRooms.com said: "We understand ...

MCHI picks up £3m Fox International Channels account

02 Feb 2012 | by Maisie McCabe

The UK business was previously handled by Walker Media, but the account has moved to MCHI without a pitch as part of a wider realignment with WPP's Group M. Mindshare, the joint owner of MCHI alongside CHI Partners, has picked up the account in other markets. Fox International Channels has ...

Brothers and Sisters wins Resident Evil task

02 Feb 2012 | by Anne Cassidy

and PlayStation 3, with a PC version to follow. The campaign will run across major markets including Europe ... 's nohopeleft.com website. Mickey Torode, the director of marketing strategy at Capcom, said: "It was clear ...

ITV turns to Ben Allen to boost Daybreak's sales fortunes

02 Feb 2012 | by Maisie McCabe

advertising was down by 5 per cent in 2011 against a market that was up by between 1 and 2 per cent. Allen ...

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