Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
you like it'. This is the first ad by JWT London since it picked up the integrated accounts ...
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Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott ... affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices for meal plans included any integral store cupboard ingredients, unless it held evidence that most or all ...
Tesco launches price-led Christmas campaign
18 Nov 2011 | by Sara Kimberley
Christmas special." Angela Porter, Tesco's senior marketing manager, said: "Just because times are tough ...
M&S debuts X Factor Christmas ad
07 Nov 2011 | by Daniel Farey-Jones
featured will change over the course of the campaign. Steve Sharp, M S executive director marketing ...
McDonald's goes back to basics with musical TV ad
17 Oct 2011 | by Sara Kimberley
president, marketing at McDonald's UK, said: "This ad is the latest in our long-term brand campaign ...
French Connection teaser previews 101 work
03 Aug 2011 | by Daniel Farey-Jones
-founder Laurence Green joined with former Cadbury marketing director Phil Rumbol to launch 101, which opened its ...
Boots Opticians launches new TV spot
04 Apr 2011 | by Sara Kimberley
-store, online and direct marketing. The ad was created by Mother, directed by Ric Cantor, and produced by Paul McPadden. Helen Jeremiah, head of marketing for Boots Opticians, explained: "We wanted to extend ...
Ikea rolls out battle of the sexes campaign
31 Mar 2011 | by Sara Kimberley
-related online display adverts. Anna Crona, marketing director at Ikea UK and Ireland, said: "We are committed ...
Marks & Spencer unveils spring clothing ad
22 Mar 2011 | by Ed Owen
pain caused by wearing high-heeled shoes. Steven Sharp, executive director of marketing at M S, said ...
Debenhams to sponsor Neighbours on Channel 5
10 Jan 2011 | by Maisie McCabe
of marketing operations at Debenhams, said: "The partnership makes perfect sense for Debenhams. 'Neighbours ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
