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John Lewis lures shoppers with miniature home campaign

, director of marketing at John Lewis, said: "We wanted a campaign that differentiated John Lewis in the market." James Murphy, managing partner at Adam Eve, said: "The miniature house is a simple way ...

Watchdog bans Matalan property e-mail ad

prices could rise and fall depending on market conditions. Historically, though, property would always go ...

Hearing aid guide scrapped by ad watchdog

offered independent advice on hearing aids, as he believed it also marketed its own products ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.