Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
you like it'. This is the first ad by JWT London since it picked up the integrated accounts ...
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Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott ... affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices for meal plans included any integral store cupboard ingredients, unless it held evidence that most or all ...
EBay returns to TV after five-year break
29 Feb 2012 | by Ed Owen
Schirmeister, eBay's vice-president of marketing for Europe, said: "In the past few years, eBay has changed. It ...
WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser...(ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ... a centre of marketing excellence. But with the shift in global ad spend to emerging markets, we ...
Why seasonal advertising this year doesn't have the X-mas factor
20 Dec 2011 | by Deborah McCrudden
-cost items. To capture the luxury slice of the market, Asda have introduced the Leith s range. The food looks ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
giant. Morrisons builds a new open-air market in the snow fronted by the monotone Freddie. A cameo ...
Hundreds of Mumsnet and Facebook users slam Littlewoods Christmas campaign
23 Nov 2011 | by Sarah Shearman
, Marketing reported that Littlewoods was removing negative comments about the ad from its Facebook page ...
Tesco launches price-led Christmas campaign
18 Nov 2011 | by Sara Kimberley
Christmas special." Angela Porter, Tesco's senior marketing manager, said: "Just because times are tough ...
M&S debuts X Factor Christmas ad
07 Nov 2011 | by Daniel Farey-Jones
featured will change over the course of the campaign. Steve Sharp, M S executive director marketing ...
McDonald's goes back to basics with musical TV ad
17 Oct 2011 | by Sara Kimberley
president, marketing at McDonald's UK, said: "This ad is the latest in our long-term brand campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
