to remove filtersCarat Manchester nets Hillarys Blinds
06 Oct 2011 | by Katherine Levy
bid to reach a wider audience. The ad was created by the integrated agency Uber, which is unaffected ...
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McDonald's goes back to basics with musical TV ad
17 Oct 2011 | by Sara Kimberley
president, marketing at McDonald's UK, said: "This ad is the latest in our long-term brand campaign ...
Asda hires LBi to revamp websites
29 Sep 2011 | by Sara Kimberley
an "everyday low prices" marketing proposition, is currently engaged in a price war with its supermarket rivals ...
Bluewater selects 23red for ad task
29 Sep 2011 | by Sara Kimberley
Bluewater has appointed the integrated agency 23red to handle its creative account....Wilkinson, the head of marketing at Bluewater, said: "23red really shone throughout the pitch process ...
Four agencies vie for Anglian media account
22 Sep 2011 | by Sophie Maden
its media planning and buying account and MBA for direct marketing activity. ...
Glue Isobar picks up Auto Trader account
22 Sep 2011 | by Sara Kimberley
The agency beat the incumbents, HMDG and Inferno, in a three-way shoot-out, ending both agencies' relationship with Auto Trader. Glue will be responsible for Auto Trader's integrated account, which is expected to see an increased focus on digital activity, as it aims to cement itself as the UK's leading ...
Birds Eye calls review of UK digital advertising account
22 Sep 2011 | by Matt Williams
currently holds Birds Eye's advertising account. Its direct marketing business is with Proximity London ...
ESPN Classic in Rugby World Cup push
08 Sep 2011 | by Maisie McCabe
Finnamore and Paul Maley. Mike McKibbin, group marketing director, ESPN Europe, the Middle East ...
VCCP picks up £4m Ancestry.co.uk account
25 Aug 2011 | by Matt Williams
will now be responsible for handling all marketing activity for the brand, with its first campaign to break ... . Jonathan Saverimuttu, the marketing director of Ancestry.co.uk, said: "VCCP has a proven ability to deliver highly creative and integrated campaigns and we are confident it will help take Ancestry ...
The riotous week when 'free' finally went up in flames
18 Aug 2011 | by Tracey Follows
they could carry. In particular, how shocking it must have been for marketers. Haven't we been telling our ... ", but freeloaders? The reasons behind the riots are complex, but the contribution made by the marketing of "free ... in the "value exchange", but the truth is that in a market where everything is free, there is no value exchange ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
