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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ... agencies across international markets as it looks to expand into Europe and beyond. M2M will continue ...

Saatchi & Saatchi nets Nike Foundation brief

31 May 2012 | by Anne Cassidy

Gallagher, the marketing director at Girl Hub, confirmed that the agency had been appointed but declined ...

Lee replaces Constantine as MD of Newcast

31 May 2012 | by Katherine Levy

for the agency for 11 years in roles including client services director, new-business and marketing director ...

SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Publicis Chemistry founders Charlton and Garton depart

31 May 2012 | by Sara Kimberley

." Last month, Publicis Chemistry won the 50 million Everything Everywhere direct marketing account. The agency is one of the largest integrated agencies in the UK, with more than 250 staff and more than 50 per ...

Bilboul named group CEO in Karmarama/Crayon merger

31 May 2012 | by Anne Cassidy

The new entity will operate under the Karmarama name as a single 175-strong integrated agency. The merger will happen on 1 July and combine the creative capabilities of Karmarama with Crayon's data and digital offering. The senior management team will comprise the Karmarama chief executive, Ben Bilboul ...

DraftFCB hires Simon White as European planning chief

31 May 2012 | by Sara Kimberley

strategic move for Europe and I'm confident his integrated skills, coupled with the experience he has gained ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

's background is in direct marketing and sales promotion at DDB UK, he was responsible for running Tribal DDB ... marketing. ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

As clients demand truly integrated communications solutions at a cheaper price, media agencies have...criteria are clients looking for? Integration, evaluation and content creation are just three ... across the client's business, and that means in some cases we are also agents of internal integration ... of creative and digital agencies? The desire and drive for agency integration is as strong as ever from a ...

Claire Beale: Forget the positioning, it's talent that counts

31 May 2012 | by Claire Beale

& Eve. As one agency bows out of the independent market (to become something bigger and even better, it...'s biggest marketing services company. As one of his rivals e-mailed me in his defence this week: "Love him ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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