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Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

MAA survey shows agency salary bounceback after 2011 plunge

16 May 2012 | by Matthew Chapman

increase in wages, according to Marketing Agencies Association research.

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...

Aegis reports organic revenue growth of 8% in Q1

27 Apr 2012 | by Maisie McCabe

three months of 2012, significantly higher than its rival marketing services holding groups....Europe "continued to face challenging market conditions". Net new business wins were $2.9bn ( 1.79bn ... of the year. After selling its Synovate market research firm to Ipsos for 525m last year, Aegis Group ...

Havas revenue rises 7.2% in Q1 but UK growth stalls

24 Apr 2012 | by Arif Durrani

retracting fractionally (-0.2%), attributed to "a temporary slowdown in marketing services activities ... performance in line with the fourth quarter of 2011", while strong growth in the emerging markets ...

Omnicom Group Q1 revenue climbs 5% to $3.3bn

18 Apr 2012 | by Maisie McCabe

and interactive marketing, direct and promotional marketing, public relations and other communications services ...

School Reports 2012: OgilvyOne

02 Apr 2012 | by Staff

, is aggressively flying the flag for a UK direct marketing industry that, on the whole, has been stuttering of late....a massive 11 gongs at the DMA Awards, as well as being the only UK direct marketing agency to win ... to the Drinkaware integrated advertising account. Meanwhile, OgilvyOne also expanded existing relationships ... marketing activity. The only account to head out of the door during the year was the ActionAid business ...

School Reports 2012: Mindshare

02 Apr 2012 | by Staff

with the agency on something of a roll, with new business and awards flowing in. Creighton's faith in integration

School Reports 2012: MBA

02 Apr 2012 | by Staff

Score: 6 Agency factfile: MBA Type of agency Integrated Company ... %) MBA provides a good example of an agency that can back up its "integration" claim with tangible results, offering strong marketing capabilities across the board. It strengthened this case last year ...

School Reports 2012: Rapp

02 Apr 2012 | by Staff

, integrated offering and it will be interesting to see if it can excite the market with this proposition ... Score: 7 Agency factfile: Rapp Type of agency Full-service integrated ... account. Rapp's biggest win came in March when it landed the 35 million pan-European integrated ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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