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and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ... , is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group, joined Laithwaites as its marketing director. Roberts replaced Georgina Hewitt, who left last year ...
Weichselbaumer, relationship marketing manager at Ikea, said: "Decorating your home can be a lifelong journey. It ...
A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market. The retailer s relationship with its above ...
strong, integrated and independent agency. As Tesco was our founding client and some of our people have ...
and Sophie Cornish, and wants to ramp up its marketing activity, increasing its adspend to more than 1 ... designers and manufacturers. Mark Hodson, the chief marketing officer of notonthehighstreet.com, said ...
marketing away from price promotions to the expertise of its staff. Holland Barrett is planning ...
the coming year. Matt Atkinson, the Tesco group marketing and digital officer who arrived from Tesco ... part of our marketing work. During the time we have worked with The Red Brick Road, the way brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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