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INTEGRATED: MARKETING CHALLENGE; Barnardos opts for integration to overcome charity fatigue

10 Nov 1995 | by MICHELE MARTIN

of life for one in four children. The charity s advertising, from the integrated ad agency, Maher ... chance campaign proved that charities have understood the power of integration for years, driven ...

INTEGRATED: MARKETING CHALLENGE; Direct marketing lessens the pain of finding car insurance

02 Aug 1996 | by TOM RAYFIELD

Tom Rayfield takes direct mail through its paces and discovers a gap between the writing and the reality

INTEGRATED: MARKETING CHALLENGE; How TBWA Direct is tackling the problem of Bordeaux wine

07 Jun 1996 | by ROBERT DWEK

, head of European marketing at Vins de Bordeaux, says the decision to try an integrated approach ... is that the client, having already appointed the ad agency, then decided it wanted an integrated campaign - its ... , agrees: Clients are realising that they ll get more bang for their buck by doing an integrated ...

INTEGRATED: MARKETING CHALLENGE; Littlewoods goes back to basics to restore pools success

27 Sep 1996 | by MEG CARTER

. For the market leader, Littlewoods, this has meant a relaunch, supported by a pounds 6 million integrated ... . Marketing activity moved it away from football, emphasising the big prizes, Littlewoods marketing ... pools market, worth around pounds 662 million. However, the success of the National Lottery usurped ...

VCCP to offer fully integrated digital marketing service

12 Jan 2007 | by Noel Bussey

, as well as search-engine marketing. Charles Vallance, a founding partner of VCCP, said: "Where once ... more fluid and apposite approach. Total understanding, appreciation and implementation of all marketing ... in it, in reality, few are. Yet, VCCP is now able to create an effective, well-researched and integrated ...

INTEGRATED: MARKETING CHALLENGE; How Umbro cashed in on Euro 96 with a marketing rethink

05 Jul 1996 | by ROBERT DWEK

with the coming of age of integrated marketing, which was on its agenda from the start. The first two ... , they are enormous and have vast marketing budgets, while Umbro is merely big. That s why Umbro decided at an early stage that an integrated campaign would help it out-manoeuvre its giant-sized rivals ...

INTEGRATED: marketing challenge; How Heineken teamed with MTV to reach a younger market

30 Aug 1996 | by MEG CARTER

value. For maximum impact, the association must be integrated across all marketing activities ... nightclub It is traditionally the toughest market to reach - consumers in their late teens ... of locally based marketing specialists. The idea for the promotion arose from two rounds ...

INTEGRATED: MARKETING CHALLENGE; BMW’s link to Bond film gave Z3 model a sense of mystique

12 Apr 1996 | by ROBERT DWEK

we felt eliminated any potential threat to the brand s integrity. Knight was struck by three ... and tonally consistent marketing . BMW wanted to use the film to build up a cult feel around the pounds 20,000-plus Z3. It was entering the roadster market, albeit a little late in the day (Mazda and MG ...

INTEGRATED: MARKETING CHALLENGE; Why JWT urged the cable industry to speak with one voice

10 May 1996 | by MEG CARTER

, but with cable penetration rates lower than some in the City had hoped, a concerted marketing strategy was overdue. The solution was get connected - an integrated campaign designed both to launch a ... last summer. An integrated approach was a prerequisite, Stephen Carter, the managing director ...

INTEGRATED: MARKETING CHALLENGE; Brand building for the Daily Mail’s middle-class aspirants

15 Mar 1996 | by ROBERT DWEK

). What I m trying to do is build up, through these various partners, a kaleidoscope of middle-market ... marketing effort has shifted to ads that relate to promotions. Most visible of these promotions has ... is that by becoming so dominant in the middle market - and we re not there yet - we then have to provide some ...

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