07 Dec 2007
| by Suzanne Bidlake, associate editor (reports)
It's every marketer's dream to deliver true integration, but that is much harder to achieve than...Every marketer wants integration. Just as a fulfilling job, a great
relationship and a day in the sun each get a tick in the multiple-choice
questionnaire of life's desires, so integration is a no ...
consumer touchpoints. What's not to want? The difficulty in achieving fully fledged integration springs ...
07 Dec 2007
| by Tim Lindsay, TBWA\UK and Ireland Group
Integration has been around forever, but depends on an organising principle and belief system....of ad people appear to think that they are
the first to stumble on the integration issue. And yet most ...
handled all their clients' marketing
communications, and a lot of their pack design and new product
development too. Dammit, they even planned and bought the media. But, like sex, the integration issue has ...
28 Jul 2008
| by Staff
LONDON - Integrated marketing business iris Worldwide has secured a £20m injection from the Bank...The bank's growth capital team said the money would provide debt finance and an equity investment of almost 3 million. Iris today said it would used the cash to build a new business model, and invest in new markets and disciplines. Ian Millner, joint CEO of iris, said: "As a self-regenerating agency ...
23 Mar 2007
The AAR has named Tony Spong as its new head of direct, promotional and integrated marketing, after...on the account management side at direct marketing
agencies including Proximity. Kerry Glazer, the chief ...
, with responsibility for developing its direct marketing and
digital sectors. The AAR works with clients that include ...
24 Oct 2008
"What makes a great integrated campaign provoked debate among the six jury chairs who judged...Nigel Bogle, chair of Big Awards. INTEGRATED - GOLD WINNER Title: X-Box Halo 3 - 'Jake ...
marketing brand manager: Murray Pannell Agency: McCann Erickson London Executive creative directors: Simon ...
: Elliot Harris Writer: Cameron Mitchell Agency producer: David White INTEGRATED - GOLD WINNER ...
07 Dec 2007
| by Jules Robinson, Discovery Networks Europe
A rising demand for an integrated approach has led Discovery to realign its sales and execution...integrated
ideas and responding to market briefs. Likewise, acknowledging the demanding executional ...
to harness opportunities in this market and better
reach and engage with consumers in a world flooded with distractions and
multiple brand messages. Most agencies now recognise that an integrated approach - in which ...
07 Dec 2007
| by Jonathan Foster Kenny and Simon Baker, BusinessWeek
A truly integrated proposal has to be driven by a central theme running throughout a campaign....Isn't integration just the new way of saying multi-platform advertising
solution? Well, for us at BusinessWeek, integrated is more than just the
latest buzz word for sales - it's a way of doing business. Why ...
and our brand
accordingly. But we believe an integrated solution is fundamentally
different from a multi ...
07 Dec 2007
| by Gary Leih, Ogilvy Group UK
-
will help develop the strongest brands. I also think that 360 - or, if you want, true integration - is one ...
good agency, a shop that relishes and rises to challenges, should be
able to make engaging marketing ...
to see that
an integrated approach is no longer a matter of choice, but of
necessity. Sure ...
07 Dec 2007
| by Mark Chippendale, News Group Media
True integration is a rare and beautiful thing. All too often mistaken
for a multi ...
integration guides
people on a brand journey across platforms, rather than simply
delivering a common message ...
that integrated
communications should "permeate every planned and unplanned
communication at every contact point ...
07 Dec 2007
| by Lucy Jameson, DDB
How do we get the best from integration? Well, that may just be the
wrong question. Perhaps we should ask ourselves whether we should be
pursuing integration at all. All too often, integration ...
solution.
Integration lures us into superficial answers. Integration is
inward-focused and process ...
to remove filters
