27 Mar 2012
| by Nick Batten
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest...Replacing the incumbent agency, Adam Eve, Momentum has been briefed to define and develop the overall marketing strategy for Pottermore in addition to cultivating ongoing engagement via integrated ...
moving forward, Momentum will bring a wealth of experience in integrating social and digital into broader ...
05 Dec 1997
| by ROBERT DWEK
Integrated marketing has become ubiquitous in the 90s. Like
electric windows and central door...Integrated marketing has become ubiquitous in the 90s. Like
electric windows and central door ...
as lead
agency.
Helen Burt, C s acting marketing director, says: Integration has
opened our ...
growing number of marketing directors, he believes it is
best to start the integration process from ...
29 Apr 2009
| by Matt Williams
McCann Erickson its integrated marketing account....Games. The agency will pay around 10 million in services-in-kind for the privilege of marketing ...
director, and Amanda Jennings, the head of brand and marketing for LOCOG, led the pitch. ...
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies ...
response, interactive marketing and promotions.
Launched in 1996, Juno is the second largest internet ...
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies ...
response, interactive marketing and promotions.
Launched in 1996, Juno is the second largest internet ...
13 Oct 2006
| by Darren Davidson
to the communications industry with the launch of an integrated digital marketing operation....Langdon is to head the new agency, Digital Marketing Group, as its chief
executive. The digital direct marketing business will be based in the UK and focus
on both online and offline marketing ...
to acquire two agencies: Dig For Fire, a direct marketing company
with a digital element, and HSM, a digital ...
01 Sep 2009
| by Noel Bussey
, is leaving to join Meredith Publishing as the president of integrated marketing.
26 Feb 2010
| by Jimmy Maymann
reflected their wider marketing message....Marketing Outlook report by the Society of Digital Agencies reveals that as much as 50% of advertisers ...
network advertising are joining the industry's "grown ups' table", many marketers struggle with the task of integrating it into the existing media mix. In a recent report , advertising research company Nielsen argues ...
24 Oct 2008
"What makes a great integrated campaign provoked debate among the six jury chairs who judged...Nigel Bogle, chair of Big Awards. INTEGRATED - GOLD WINNER Title: X-Box Halo 3 - 'Jake ...
marketing brand manager: Murray Pannell Agency: McCann Erickson London Executive creative directors: Simon ...
: Elliot Harris Writer: Cameron Mitchell Agency producer: David White INTEGRATED - GOLD WINNER ...
29 Jun 2007
| by Norm Johnston, Digitas London
online. If they
can't reach their target market on TV because of audience fragmentation
and the personal ...
with a wider
community of brand advocates. Marketers need to create loyalty beyond reason. Companies ...
promise, and a deeper collaboration. Call it the
new integration, this time between brand and customer ...
to remove filters
