05 Sep 2011
| by Bob Willott
'Collaboration' replaced 'integration' as the advertising industry's new buzzword for 2010...was more firmly embraced as a major marketing tool.
It was also a year in which recession served ...
emerging markets. Doubtless the media buying power of the big five global groups in the face of recession ...
workplaces to launch start-ups with a claim that they had discovered the Holy Grail of marketing.
Some who ...
11 May 2012
| by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ...
and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
18 Apr 2011
| by Daniel Farey-Jones
Marketing budgets were revised down for the second successive quarter as doubts over consumers...of companies seeking to protect operating margins in the face of rapidly rising cost pressures. Marketing ...
, direct marketing and most markedly in the all other category, which includes PR and events. Main ...
decline. Andy Viner, head of media at BDO LLP, said: "The reduction in marketing budgets for the second ...
23 Nov 2010
| by Daniel Farey-Jones
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben...Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services.
The company's results ...
uncertainty within our market sector which is delaying our return to significant growth. We are managing our ...
20 Jan 2012
VCCP stormed to the top of the Creative league after picking up Saga's £32 million integrated
10 Jan 2012
| by Daniel Farey-Jones
Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year....4%, which is down from the 6.3% predicted in August.
China is predicted to be the fastest-growing market ...
08 Mar 2011
| by Campaign Asia
CHINA - China will overtake the UK and Germany to become one of the top three global ad markets...in 2012. Next year, the total market value will exceed US$27bn in value.
Following the strong ...
's largest advertising market, accounting for 43% of main media ad spend in 2011 acrorss the 12 countries ...
advertising market behind the US. The country's ad spend is forecast to rise 1.2% in 2011 and 1.5% in 2012 ...
13 Jul 2009
| by Noel Bussey
LONDON - The IPA's Q2 Bellwether report shows that the rate at which marketing spend is declining...inclined, the April Bellwether seemed to signal the bottom of the market, and the new report suggests that the worst is over. Budget cutting for all marketing communications categories seems to be slowing and, while ...
20 May 2010
| by Maisie McCabe
LONDON - Commercial radio grew its share of the total display market from 5.8% to 5.9% during 2009...Last year the economic crisis put huge pressures on advertising and the overall media market declined by 12.7% in 2009, according to WARC and the AA. Radio industry sources suggest the upward trend has continued into 2010 and the radio market is estimated to be around 8% up year on year in the first ...
22 Jan 2010
| by Mandy Merron
for direct marketing and sales promotion agencies to take cheer from in this survey. The tougher economic ...
with some other marketing sectors including advertising and design. Notes: 1 prev. Rapp Holdings (UK); 2 ...
- Top 15 league table DIRECT MARKETING/SALES PROMOTION AGENCIES - Top 15 league table ...
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