The Royal Mail has called a statutory review of its integrated advertising account....s digital and direct marketing activity. Both agencies began working with the Royal Mail in 2003 ... to appoint a single agency to handle all of its marketing output. The company's last TV ad campaign ...
The aim of the strategic partnership is to allow WPP to improve its clients' engagement with Facebook users. WPP's investment will enable it to incorporate Buddy Media's platform into its technological products, so that brands can easily integrate Facebook-targeted marketing into their campaigns ...
integrated ad and media accounts into Dare and PHD....The agencies won the work after a pitch that was handled by the Learndirect head of marketing ... agencies and media agencies. Dare will create national integrated campaigns for Learndirect using TV, radio, direct marketing, print, digital and branded content. PHD, which has worked on the Learndirect ...
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...
Albion has created an integrated pan-European campaign to launch Epson's new range of inkjet...director of marketing for Epson Europe, said: "For small businesses, it is important for us to engage ...
WPP last year registered the largest revenue for a global publicly listed marketing services...tier market research company TNS in October 2008. The addition led to a 13% increase in WPP ... company in the rankings, which were compiled by Marketing Services Financial Intelligence. Despite ... of the full report, 'The Global Greats 2010', are available from Marketing Services Financial Intelligence . ...
The former BBC marketing chief Sue Farr, who quit the corporation last June, has been appointed...The former BBC marketing chief Sue Farr, who quit the corporation last June, has been appointed by the public relations company Golin/Harris to run its European operations. Golin/Harris is owned by the Interpublic Group. - General release. ...
Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release.
Phil Geier, the chairman of Interpublic, has been in discussions with Deutsch, the independent US agency, about the possibility of a takeover. Donny Deutsch, the agency's chairman, confirmed that although talks had taken place with a number of holding companies, he had no definite plans to do anything...
Dick Bloomfield, the former managing partner of FCA!, is joining Grey's integrated agency Joshua...Dick Bloomfield, the former managing partner of FCA!, is joining Grey's integrated agency Joshua as business development director. Bloomfield, who was at FCA! from 1990, took the agency into the Publicis ... , integration and creativity all work together to produce better results." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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