12 May 2006
| by by Claire Billings
LONDON - Carlson Marketing UK's group managing director, Frank McCusker, is leaving the agency...Jose Ferrao, the president of Carlson Marketing for Europe, the Middle East and Africa, is leading the restructure. He explained that the redundancies will reduce the number of support staff at the agency.
He added that he wanted the agency to offer a more integrated creative product. As a result, the creative ...
14 Feb 2008
| by Kate Nettleton
Porsche has kicked off a review of its £1 million integrated advertising account, just seven months...marketing, print and press campaigns for the German car marque. M C Saatchi secured the through-the-line UK marketing account in July 2007 following a two-way shoot-out against the incumbent, Clark McKay Walpole ...
client conflict. The review follows an overhaul of Porsche s marketing strategy. It unveiled plans last ...
25 Jul 2005
| by by Staff
The integrated campaign will also aim to increase brand awareness of the arts and conference ...
.
Chris Denton, the Barbican's head of marketing, said: "We have been successfully working with North design to strengthen the visual identity of our brand across our £2.5 million arts-marketing activity ...
07 Jan 2009
| by Matt Williams
LONDON - Peugeot has handed the £1 million integrated account for its fleet business to CMW...CMW will be responsible for providing business-to-business marketing campaigns for Peugeot's entire range of fleet services, with the first work expected to break in March. The brief will also ...
's direct marketing business since 2005. In May 2008, the agency created a number of mail packs to help ...
23 Jun 2006
| by by Claire Billings
-the-line integrated account following a pitch....handles direct marketing and advertising for the retailer on a project basis. The pitch does not affect ...
's designer status to differentiate it form increasing competition in the furniture and homewares market ...
beyond the brief to create a fully integrated campaign."
Graham Pugh, the WDMP creative director, said ...
23 Jun 2006
| by Claire Billings
The home furnishings store Habitat has appointed WDMP to handle its below-the-line integrated...handles direct marketing and advertising for
the retailer on a project basis. The pitch does not affect ...
to differentiate it
from increasing competition in the furniture and homewares market. Carla Bowden, the UK brand ...
to create a fully integrated campaign." Graham Pugh, the WDMP creative director, added: "This is a great ...
04 Mar 2005
| by by Larissa Bannister
-the-line customer relationship marketing business, after a pitch against six other agencies including Proximity...communications in-house and used agencies including Unique Digital, HHM Communications and Geoff Howe Marketing ...
and particularly the competitive online gaming market. "For Ladbrokes, this represents getting very serious about ...
24 Feb 2006
| by by Staff
LONDON - Ogilvy Group UK has won Avis' €20m integrated account for Europe, the Middle East...eliminated at an earlier stage.
The company's EMEA advertising and marketing was previously handled by local agencies on a market-by-market basis. In the UK, Avis had several agencies, including McCann ...
will initially run in the company's five key markets: the UK, France, Germany, Italy and Spain. The work ...
17 Mar 2006
Unilever is testing a new marketing approach and is assigning six of its marketers to integrate...believes the group's agencies are struggling to
achieve a truly integrated approach to marketing. The move comes as Unilever continues to shift more of its marketing
budget out of traditional advertising ...
12 Mar 2008
| by Staff
LONDON - Iris has won the pan-European integrated advertising account for car rental firm Hertz....The deal, believed to be worth more than 10m, was clinched after a pitch against Naked, the Engine Group and Smart Fusion. The pitch was run by ICG Commerce along with Hertz head of marketing programmes ...
European marketing operation. The company will provide on and offline campaigns and CRM for Hertz, one ...
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