12 May 2006
| by by Claire Billings
LONDON - Carlson Marketing UK's group managing director, Frank McCusker, is leaving the agency...Jose Ferrao, the president of Carlson Marketing for Europe, the Middle East and Africa, is leading the restructure. He explained that the redundancies will reduce the number of support staff at the agency.
He added that he wanted the agency to offer a more integrated creative product. As a result, the creative ...
14 Feb 2008
| by Kate Nettleton
Porsche has kicked off a review of its £1 million integrated advertising account, just seven months...marketing, print and press campaigns for the German car marque. M C Saatchi secured the through-the-line UK marketing account in July 2007 following a two-way shoot-out against the incumbent, Clark McKay Walpole ...
client conflict. The review follows an overhaul of Porsche s marketing strategy. It unveiled plans last ...
07 Jan 2009
| by Matt Williams
LONDON - Peugeot has handed the £1 million integrated account for its fleet business to CMW...CMW will be responsible for providing business-to-business marketing campaigns for Peugeot's entire range of fleet services, with the first work expected to break in March. The brief will also ...
's direct marketing business since 2005. In May 2008, the agency created a number of mail packs to help ...
24 Feb 2006
| by by Staff
LONDON - Ogilvy Group UK has won Avis' €20m integrated account for Europe, the Middle East...eliminated at an earlier stage.
The company's EMEA advertising and marketing was previously handled by local agencies on a market-by-market basis. In the UK, Avis had several agencies, including McCann ...
will initially run in the company's five key markets: the UK, France, Germany, Italy and Spain. The work ...
29 Apr 2009
| by Matt Williams
LONDON - Citroën has appointed CMW to its direct marketing account after a pitch against Inferno....direct marketing account for the Peugeot fleet business. Citro n and Peugeot are both owned by the same parent company. The agency also works with Lotus on its integrated account. ...
24 Feb 2006
Ogilvy Group UK has won Avis' EUR20 million integrated account for Europe, the Middle East...eliminated at an
earlier stage. The company's EMEA advertising and marketing was previously handled by
local agencies on a market-by-market basis. In the UK, Avis had several
agencies, including McCann ...
will initially run in the company's five key markets: the UK,
France, Germany, Italy and Spain. The work ...
12 Mar 2008
| by Staff
LONDON - Iris has won the pan-European integrated advertising account for car rental firm Hertz....The deal, believed to be worth more than 10m, was clinched after a pitch against Naked, the Engine Group and Smart Fusion. The pitch was run by ICG Commerce along with Hertz head of marketing programmes ...
European marketing operation. The company will provide on and offline campaigns and CRM for Hertz, one ...
24 Feb 2011
| by Matt Williams
integrated advertising roster....and
the successful agency will be responsible for leading Aston Martin s advertising and marketing activity, which is expected to include TV, press, digital, eCRM and direct marketing work.
Aston Martin currently uses an in-house marketing team to handle the majority of its advertising campaigns, however it has ...
26 Jan 2010
| by Matt Williams
integrated advertising account....is the incumbent on the brand's digital business, and Euro RSCG KLP currently handles the direct marketing account ...
of an effort to achieve a more streamlined approach to its marketing activity. Last year, the car ...
03 Mar 2006
| by Noel Bussey
LONDON - Seat has appointed The Leith Agency in Edinburgh to develop an integrated campaign...Targeting fleet managers across the country, the campaign will involve direct mail, trade press advertising, on-line and special events.
Andy Webb, the head of fleet business sales, said: "The market ...
, said: "We have some interesting areas to explore to achieve standout in the fleet market, which ...
to remove filters
