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Unleash the power of production

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...

Domino's Pizza calls digital and direct marketing review

Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK..., the company's sales and marketing director, is expected to oversee the review, having joined the company in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...

Burger King hunts for direct agency

Burger King has called a review of its direct marketing account....follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May ...

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

Subway hands McCann Erickson and Momentum £10 million account

marketing accounts for Subway.

Findus appoints Driven to advertising account

Driven will be responsible for creating a number of integrated campaigns to support the launch of a new range of Findus products, which are to be introduced into the market later this year ... , and look to position Findus as the market leader in its field. Findus currently produces a range ...

Not rules, but tools

Imagine how powerful the reams of data that digital marketing generates could be if made available...'s essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ... of practice - testing, incentives, controls and so forth - was often seen by marketers as direct marketing ... promising routes to end world hunger. Duflo has discovered what most direct marketers instinctively ...

Draftfcb London picks up Taco Bell UK ad account

marketing push to support its entry into the UK....be responsible for building the Yum! chains presence throughout its expansion plans in the UK. The marketing ...

Viral View - Tips for success

are those that manage to persuade consumers to voluntarily spend time on their marketing communications ... with their brand and their online marketing communications. Brands need to build their online fan base. You may ... marketing support. To a certain extent this is true. However, there are several useful tools to kick ...

The Social Experience Economy

Don't look now, but the wheels for the next era for digital marketing are already in motion. A ... Graph, a new suite of application programming interfaces and tools that enable brands to integrate ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.